Skip to main content

United Kids Childcare Rowley

United Kids Childcare Rowley is a day nursery in Sandwell for children aged 1 to 4, with 52 registered places. Ofsted, 27 June 2022: Good overall; safeguarding is effective.

Happy Faces Children's Centre, Windsor Road, Sandwell, B65 9HU

Key facts

Type
Day nursery (Full day care) (Ofsted childcare register, as at 30 June 2026)
Ages
1 to 4 (Ofsted childcare register, as at 30 June 2026)
Registered places
52 (Ofsted childcare register, as at 30 June 2026)
Children on roll
66 (Ofsted report, inspection on 27 June 2022, published 5 August 2022)
Funded early education
Yes, the report says it provides funded early education (Ofsted report, inspection on 27 June 2022, published 5 August 2022)
Staff
It employs 14 members of childcare staff, 11 of whom hold appropriate early years qualifications at level 2 to level 3. (Ofsted report, inspection on 27 June 2022, published 5 August 2022)
Registered
14 March 2019 (Ofsted childcare register, as at 30 June 2026)

Opening hours

The nursery operates Monday to Friday, all year round, from 7.30am until 6pm. It opens from Monday to Friday, all year round. Sessions are from 7.30am until 6pm.

Source: Ofsted report, inspection on 27 June 2022, published 5 August 2022

Who runs it

United Kids Childcare Rowley is run by United Kids Ltd (Ofsted register).

Latest inspection

  • Overall: Good
  • Personal development: Good
  • Quality of education: Good
  • Behaviour and attitudes: Good
  • Leadership and management: Good
  • Safeguarding is effective

Source: Ofsted, inspection on 27 June 2022, report published 5 August 2022. Contains public sector information licensed under the Open Government Licence v3.0.

What is it like to attend this early years setting?

Children are happy and settled in this welcoming and inclusive environment. They share, take turns and play cooperatively. Children enjoy responsibility and doing things for themselves, such as helping to set the table and scraping their plates after they have eaten. Babies learn to feed themselves. Children develop strong bonds with the kind and nurturing staff, who offer reassurance, encouraging smiles and praise as children play. Babies are confident and content. They demonstrate that they are emotionally secure as they crawl onto staffs' laps for impromptu cuddles and stories. Older children enjoy interactions with staff as they play.

Children enthusiastically explore the well-planned learning environment and take part in activities that match their learning needs, and follow their interests. Children develop a deep interest in books, which are easily accessible in each playroom. Babies show high levels of perseverance as they post shapes into sorters and complete simple puzzles. They eagerly use musical instruments as they join in singing sessions. Children with special educational needs and/or disabilities are supported well.

Children develop a good understanding of the importance of healthy lifestyles. They have daily opportunities to be active, indoors and outdoors. They enjoy healthy nutritious snacks and meals provided by the nursery.

What does the early years setting do well and what does it need to do better?

  • The dedicated manager has high expectations for all children. She has devised a well-sequenced curriculum that is understood and implemented well by the enthusiastic staff team. The manager makes regular checks to ensure all children make good progress from their starting points. Children gain a range of skills and positive attitudes in readiness for their future learning, including school. The manager uses additional funding effectively to help close gaps in children's learning.
  • Staff performance is monitored through peer review and supervision. The manager observes staff practice and provides feedback on what they do well and where they can improve their teaching further, to enhance children's learning.
  • The manager uses self-evaluation effectively, involving parents, staff and children. This helps her to identify the nursery's strengths and areas for development.
  • Staff manage children's behaviour well. Children listen and promptly respond to instructions.
  • Parents are very happy with the nursery. Staff share information with parents about what children have achieved during their time in the nursery. Parents comment on the good progress children make, particularly with their speech and language. Parents say they appreciate the ideas and suggestions about how they can support their children's learning at home. However, staff do not always fully support parents to help accelerate children's acquisition of toileting skills.
  • Staff know children well. They know what children need to learn next. They provide a good balance of adult-led and child-initiated activities. However, occasionally, staff do not always notice the quieter, less-confident children during group activities and support them to fully engage.
  • Children are inquisitive and excited as they hunt for insects in the garden. They are keen to look at the books nearby that link to the 'bug hunt'. Babies are provided with a range of opportunities to promote their curiosity and investigative skills. They discover they can see their reflection in metal bowls and can make various sounds when they bang them together.
  • Staff help to develop children's understanding of mathematics as they play. Throughout the nursery, children learn to count, recognise shapes, numbers and compare size, such as 'big' and 'little'. Staff extend children's learning as they introduce simple addition into children's play.
  • Staff develop children's communication and language skills well. They model language, sing songs and read to children with enthusiasm and excitement. They introduce new words and help children to build sentences.
  • Staff recognise the diverse cultural backgrounds of the children. They plan and activities to help children learn that families differ.
  • Staff promote children's small-muscle development in readiness for future writing. Older children concentrate as they thread pasta on laces and use scissors to cut out pictures from magazines. They develop good pencil control and can write their name independently. Two-year-old children poke, squash and flatten dough as they make pretend cakes and butterflies.
  • The well-being of the staff is very important to the management team, and staff report that they feel well supported.

What the setting must and should do next

The provider should:

  • be more aware of less confident children during group activities and discussions, and consistently support them to fully participate and further enhance their learning experiences and confidence
  • work more closely with parents to share strategies to help accelerate children's acquisition of toileting skills.

Ofsted's words, from the report on the inspection on 27 June 2022 (report published 5 August 2022). Read the full report on the Ofsted website. Contains public sector information licensed under the Open Government Licence v3.0.

Inspection history

  • 27 June 2022: Full inspection, Good (report)

Ofsted grades before November 2025 (England)

Inspections before November 2025 gave one overall grade on a four-point scale: Outstanding, Good, Requires improvement, Inadequate. Ofsted also graded the quality of education, behaviour and attitudes, personal development, and leadership and management, and said whether safeguarding was effective.

Settings keep their last grade until Ofsted visits again, so many nurseries still show a grade from this older scale.

Source: Ofsted reports

Funded childcare hours in England

All 3 and 4 year olds in England can get 15 hours of free childcare a week, for 38 weeks of the year.

Working parents of children aged 9 months to 4 years old can get 30 hours of free childcare a week for 38 weeks of the year (Free Childcare for Working Parents), if they meet the earnings rules. You confirm your details every 3 months.

Some 2 year olds can get 15 hours a week when the family gets certain kinds of extra support.

The hours are used at a registered provider that offers them, so ask each nursery how it offers the funded hours.

Source: GOV.UK: Free Childcare for Working Parents, check if you're eligible · GOV.UK: Free childcare and education for 2 to 4 year olds (checked 31 October 2026)

Other nurseries nearby

  • Unicorn Day Nursery - Day nursery, Oldbury B69 1BP, ages 1 to 8, 74 places, 0.4 miles
    Ofsted report card, 6 May 2026: Expected standard in 4 areas, Needs attention in 2 areas; safeguarding standards met
  • Incy Wincy's Day Nursery Ltd - Day nursery, Rowley Regis B65 9AF, 54 places, 0.4 miles
  • Little Scallywags Day Nursery - Day nursery, Rowley Regis B65 9BQ, ages 1 to 4, 54 places, 0.7 miles
    Ofsted, 26 February 2025: Good overall; safeguarding is effective
  • Bookworms Daycare - Day nursery, Rowley Regis B65 8BY, 36 places, 0.9 miles
  • Minee Monkeys - Day nursery, Oldbury B69 2AS, ages 0 to 4, 69 places, 1.1 miles
    Ofsted report card, 23 April 2026: Needs attention in 4 areas, Urgent improvement in 2 areas; safeguarding standards not met

Schools nearby

United Kids Childcare Rowley on the Ofsted website