Privacy Policy

Last updated: March 2026

School Signal is a trading name of KK London (Designs & Fashion) Limited, a company registered in England and Wales (company number 12968488, VAT number GB371399079). Registered address: 1 Davies Meadow, Wantage, OX12 0GG, United Kingdom.

1. Information We Collect

When you create an account, we collect your name, email address, postcode, and information about your children's ages. We also collect usage data such as pages visited and search queries to improve our service.

2. How We Use Your Information

We use your information to:

• Provide personalised school recommendations
• Send relevant updates about schools in your area
• Improve our platform and services
• Communicate with you about your account

3. Data Sharing

We do not sell your personal data to third parties. We may share anonymised, aggregated data for analytical purposes.

4. Cookies

We use essential cookies to keep you logged in and analytics cookies (Google Analytics via Google Tag Manager) to understand how our site is used. You can disable non-essential cookies in your browser settings.

5. Your Rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. Contact us at [email protected] to exercise these rights.

6. Data Retention

We retain your account data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days.

7. Contact

For privacy-related queries, email [email protected].