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Smartstarts Day Nursery

Smartstarts Day Nursery is a day nursery in London for children aged 1 to 4, with 86 registered places. Ofsted, 29 November 2024: Good overall; safeguarding is effective.

Little Ilford Centre, Church Road, London, E12 6HA

Key facts

Type
Day nursery (Full day care) (Ofsted childcare register, as at 30 June 2026)
Ages
1 to 4 (Ofsted childcare register, as at 30 June 2026)
Registered places
86 (Ofsted childcare register, as at 30 June 2026)
Children on roll
53 (Ofsted report, inspection on 29 November 2024, published 10 January 2025)
Funded early education
Yes, the report says it provides funded early education (Ofsted report, inspection on 29 November 2024, published 10 January 2025)
Staff
There are 14 members of staff, 11 of whom hold appropriate early years qualifications from level 2 to level 6. (Ofsted report, inspection on 29 November 2024, published 10 January 2025)
Registered
26 September 2006 (Ofsted childcare register, as at 30 June 2026)

Opening hours

The nursery opens from Monday to Friday all year round. Sessions are from 7.30am until 6pm.

Source: Ofsted report, inspection on 29 November 2024, published 10 January 2025

Who runs it

Smartstarts Day Nursery is run by Kids R Us Limited (Ofsted register).

Latest inspection

  • Overall: Good
  • Personal development: Good
  • Quality of education: Good
  • Behaviour and attitudes: Good
  • Leadership and management: Good
  • Safeguarding is effective

Source: Ofsted, inspection on 29 November 2024, report published 10 January 2025. Contains public sector information licensed under the Open Government Licence v3.0.

What is it like to attend this early years setting?

Children are happy and well cared for at this friendly nursery. They make good friendships and enjoy playing together. New children are gently encouraged to settle. This helps all children feel safe and supports their emotional well-being. Staff give lots of praise and encouragement throughout activities and support children to develop their self-esteem and confidence. Children show care for their environment by tidying up after themselves and reminding others to do the same.

Staff plan a broad and balanced curriculum that links to children's interests and learning needs. Staff routinely add new words into their vocabulary and explain their meaning, such as 'orchard' when discussing the name for a group of trees. Staff provide a range of activities to develop children's fine motor skills ready for early writing. Babies make marks with paint using their hands and brushes. Older children carefully cut strips of paper using scissors. Children learn about mathematical concepts, testing their ideas as they use different-sized jugs to play with water. Staff's interactions are warm and meaningful. They encourage children's curiosity and support children's critical-thinking skills, such as by asking 'what will happen' questions. All children make good progress from their starting points.

What does the early years setting do well and what does it need to do better?

  • Leaders and staff are reflective practitioners. They work well together and use advice from other professionals to evaluate the quality of education and care. Staff receive regular supervision. Leaders ensure staff attend training that further develops their knowledge and skills to better support the children who attend. Staff report being happy and feeling valued.
  • Children have good opportunities to make choices about where they play and who they play with. They take part in a range of child-initiated play and adult-led learning. However, on occasions, adult-led learning is not sharply focused to enable the younger children to fully understand what is expected of them and achieve in what they do.
  • Children have many opportunities to develop important physical skills. For example, babies pull themselves to a standing position using sturdy furniture. Older children balance on beams and blocks when playing games in the outdoor area.
  • Overall, children's behaviour is good. They understand the expectations of their behaviour from the set rules and boundaries that are in place. However, during daily transitions, staff do not always consistently interact with children and plan how they deploy themselves effectively. For example, on occasion, they are preoccupied with other tasks, such as tidying up resources and getting ready for mealtimes. As a result, some younger children forget the rules and run around, increasing the noise levels.
  • Staff provide healthy food at mealtimes. Children try a wide range of foods with different textures and tastes. Older children develop their control and coordination to use different utensils to scoop and serve themselves lunch. Children develop a positive attitude towards food and learn to use good manners when sitting at the table. All children follow good hygiene routines.
  • Staff plan experiences to help enrich children's lives and broaden their knowledge and understanding of the wider world. Children participate in activities to mark a range of multicultural festivals throughout the year. This helps children to respect other cultures while embracing their own.
  • Staff implement a curriculum that encourages children to be independent. For example, resources for babies are on their level and accessible. Older children are given time to fasten zips on their coats by themselves.
  • Children with special educational needs and/or disabilities are well supported by the staff team. Staff work hard to recognise and understand children's needs. They work closely with parents and other professionals, ensuring that children's care is consistent and their development is promoted.
  • Parents comment that they are happy with their children's progress. Parents particularly like the online app, which provides them with suggestions to support children's learning at home. When parents or carers have queries or concerns, the nursery works with them to bring about resolutions.

What the setting must and should do next

The provider should:

  • ensure that adult-led learning is sharply focused to enable the younger children to fully understand what is expected of them and help them to achieve
  • strengthen staff deployment further to support daily routine transitions and enable children to remain highly focused.

Ofsted's words, from the report on the inspection on 29 November 2024 (report published 10 January 2025). Read the full report on the Ofsted website. Contains public sector information licensed under the Open Government Licence v3.0.

Inspection history

  • 29 November 2024: Full inspection, Good (report)
  • 14 December 2018: Full inspection, Good (report)
  • 6 June 2018: Full inspection, Inadequate (report)
  • 22 August 2013: Inspection (report)
  • 22 September 2010: Inspection (report)
  • 30 January 2007: Inspection (report)

Ofsted grades before November 2025 (England)

Inspections before November 2025 gave one overall grade on a four-point scale: Outstanding, Good, Requires improvement, Inadequate. Ofsted also graded the quality of education, behaviour and attitudes, personal development, and leadership and management, and said whether safeguarding was effective.

Settings keep their last grade until Ofsted visits again, so many nurseries still show a grade from this older scale.

Source: Ofsted reports

Funded childcare hours in England

All 3 and 4 year olds in England can get 15 hours of free childcare a week, for 38 weeks of the year.

Working parents of children aged 9 months to 4 years old can get 30 hours of free childcare a week for 38 weeks of the year (Free Childcare for Working Parents), if they meet the earnings rules. You confirm your details every 3 months.

Some 2 year olds can get 15 hours a week when the family gets certain kinds of extra support.

The hours are used at a registered provider that offers them, so ask each nursery how it offers the funded hours.

Source: GOV.UK: Free Childcare for Working Parents, check if you're eligible · GOV.UK: Free childcare and education for 2 to 4 year olds (checked 31 October 2026)

Other nurseries nearby

  • Headstart Education Centre - Day nursery, London E12 6AF, ages 1 to 4, 128 places, 0.1 miles
    Ofsted, 20 February 2024: Good overall; safeguarding is effective
  • Early Start Lawrence Avenue - Day nursery, London E12 5QR, ages 1 to 4, 56 places, 0.3 miles
    Ofsted report card, 4 February 2026: Expected standard in 6 areas; safeguarding standards met
  • St. Barnabas Preschool - Pre-school, London E12 6PB, ages 2 to 4, 30 places, 0.4 miles
    Ofsted, 19 January 2022: Good overall; safeguarding is effective
  • Little Kingdom Nursery - Day nursery, London E12 6BB, ages 2 to 4, 51 places, 0.4 miles
    Ofsted, 29 September 2022: Good overall; safeguarding is effective
  • EZ Learning - Day nursery, Manor Park E12 5JT, 0.4 miles

Schools nearby

Smartstarts Day Nursery on the Ofsted website