Cheeky Smiles Ltd
Cheeky Smiles Ltd is a day nursery in Norwich for children aged 0 to 10, with 80 registered places. Ofsted, 29 July 2021: Good overall; safeguarding is effective.
The Den, 30 Peterkin Road, Norwich, NR4 6LQ
Key facts
- Type
- Day nursery (Full day care) (Ofsted childcare register, as at 30 June 2026)
- Ages
- 0 to 10 (Ofsted childcare register, as at 30 June 2026)
- Registered places
- 80 (Ofsted childcare register, as at 30 June 2026)
- Children on roll
- 105 (Ofsted report, inspection on 29 July 2021, published 23 August 2021)
- Funded early education
- Yes, the report says it provides funded early education (Ofsted report, inspection on 29 July 2021, published 23 August 2021)
- Staff
- The nursery employs 22 members of childcare staff. Of these, 13 hold appropriate early years qualifications at level 3 or above. (Ofsted report, inspection on 29 July 2021, published 23 August 2021)
- Registered
- 27 April 2018 (Ofsted childcare register, as at 30 June 2026)
Opening hours
The nursery opens Monday to Friday from 7am to 7pm, all year round.
Source: Ofsted report, inspection on 29 July 2021, published 23 August 2021
Who runs it
Cheeky Smiles Ltd is run by Cheeky Smiles Limited (Ofsted register).
Latest inspection
- Overall: Good
- Personal development: Good
- Quality of education: Good
- Behaviour and attitudes: Good
- Leadership and management: Good
- Safeguarding is effective
Source: Ofsted, inspection on 29 July 2021, report published 23 August 2021. Contains public sector information licensed under the Open Government Licence v3.0.
What is it like to attend this early years setting?
Children are happy and settled in the setting. The youngest children clap with excitement as staff sing to them. They are inquisitive and confident to explore the well-planned environment. Older children show good levels of engagement in activities. They invite staff into their games and are confident to tell them what they must do to take part. When their friends approach the activity, they are welcomed and join in too.
Children behave well. They listen to and follow staff's instructions. They understand the setting's routines and, when requested, they promptly tidy away resources. Children have meaningful conversations with staff at lunchtime. Staff take account of these interactions and children's interests, including when they explore similarities and differences in each other's eye colour. Staff continue their discussions at circle time after lunch to involve all of the children.
Staff have transformed the outdoor area, giving children a wide range of opportunities to support their learning. Children use large blocks to make a bridge on which they carefully balance. They take part in running activities and carefully negotiate the space available to them. They diligently use pipettes to fill small buckets of water and use their imagination as they explain they are making a cake.
What does the early years setting do well and what does it need to do better?
- Since the last inspection, the leadership and management team have worked hard to secure and embed improvements within the setting. They have implemented an effective system of support and training, which has helped to foster senior staff's confidence in their role. The deputy manager monitors staff performance closely and identifies where less experienced staff may need additional support. She puts plans in place to support them with mentoring and coaching to help develop their skills.
- Children are encouraged to be independent. Staff's effective planning of the environment provides children with a wide range of interesting activities from which to choose. Younger children are curious. They hold and manipulate a range of resources, including books and musical instruments. Older children confidently move between activities and choose if they want to play indoors or outside. They independently change their footwear with minimal support from staff as they get ready to go outdoors. Staff regularly check spaces used by children to ensure they are safe.
- Parents comment very positively about children's progress while attending the setting. They say that staff keep them regularly updated about children's experiences and achievements. Parents are fully included in any decisions made about additional support a child may need to help them to catch up. They comment on staff's high levels of consistency when managing children's behaviour, which has a positive impact on children's behaviour at home.
- Leaders and managers have successfully introduced a new approach to planning, which captures children's interest and high levels of engagement in activities. However, while children enjoy all the activities provided, staff do not consistently make the most of extending what children know and can do. For example, they do not inspire children's awe and wonder or introduce new vocabulary when spontaneous discussions take place about the weather.
- Children in the baby room build close relationships with staff and use them as a secure base from which to explore. Despite some staff being new to the setting, children quickly build relationships, secure in the knowledge that their needs are met. Staff are highly responsive to older children and their interests. They join in role-play activities and follow children's imaginative ideas. They notice those children who enjoy playing for extended periods with a favourite activity and introduce new elements, such as books and writing materials to enhance their learning.
- Staff engage older children in conversations and talk to them about what they are doing. They model language for younger children to hear. Where children hear other languages at home, staff find out from parents about the languages spoken. However, staff do not consistently provide opportunities for the youngest children to hear or develop basic words in their home language, for example to support them when transitioning between daily routines.
What the setting must and should do next
The provider should:
- raise staff's confidence and understanding of how to fully extend and inspire children's learning during activities
- provide consistent opportunities for those children who speak English as an additional language to hear and develop words in their home language.
Ofsted's words, from the report on the inspection on 29 July 2021 (report published 23 August 2021). Read the full report on the Ofsted website. Contains public sector information licensed under the Open Government Licence v3.0.
Inspection history
Ofsted grades before November 2025 (England)
Inspections before November 2025 gave one overall grade on a four-point scale: Outstanding, Good, Requires improvement, Inadequate. Ofsted also graded the quality of education, behaviour and attitudes, personal development, and leadership and management, and said whether safeguarding was effective.
Settings keep their last grade until Ofsted visits again, so many nurseries still show a grade from this older scale.
Source: Ofsted reports
Funded childcare hours in England
All 3 and 4 year olds in England can get 15 hours of free childcare a week, for 38 weeks of the year.
Working parents of children aged 9 months to 4 years old can get 30 hours of free childcare a week for 38 weeks of the year (Free Childcare for Working Parents), if they meet the earnings rules. You confirm your details every 3 months.
Some 2 year olds can get 15 hours a week when the family gets certain kinds of extra support.
The hours are used at a registered provider that offers them, so ask each nursery how it offers the funded hours.
Source: GOV.UK: Free Childcare for Working Parents, check if you're eligible · GOV.UK: Free childcare and education for 2 to 4 year olds (checked 31 October 2026)
Other nurseries nearby
- Eaton Elephants Playgroup - Pre-school, Norwich NR4 6HU, ages 2 to 4, 26 places, 0.7 milesOfsted, 13 June 2023: Good overall; safeguarding is effective
- Hewett Under 5s LTD - Pre-school, Norwich NR1 2PL, 32 places, 0.7 miles
- City College Nursery - Day nursery, Norwich NR2 2LJ, ages 0 to 4, 55 places, 0.9 milesOfsted, 15 January 2024: Good overall; safeguarding is effective
- Dandelion Education Ltd - Day nursery, Norwich NR4 6NN, ages 2 to 6, 35 places, 1.0 milesOfsted, 1 December 2021: Good overall; safeguarding is effective
- The Beehive Childcare Group - Day nursery, Norwich NR4 7AW, ages 2 to 11, 52 places, 1.2 milesOfsted, 17 April 2024: Good overall; safeguarding is effective
Schools nearby
- Tuckswood Academy - Primary, 0.3 miles
- Visiting Teacher Service Central - All-through, 0.3 miles
- University Technical College Norfolk - Secondary, 0.5 miles
- City of Norwich School, An Ormiston Academy - Secondary, 0.5 miles
- Harford Manor School, Norwich - Special, 0.5 miles